In February of 2002, Donald Rumsfeld, then Secretary of Defense for the United States, made his now famous “There are known knowns” statement. Love him or leave him, Rumsfeld’s remarks were widely quoted and have since found their way into numerous writings. It transpires that although we believe that his statement is logically incomplete and it has been criticised as an abuse of the English language [1], it is worth dissecting as it relates to the development of business strategies. Continue reading
Tag Archives: strategy
A World of Change
The business world is undergoing rapid change … again.
We see change being driven by many factors, including;
- Evolving technologies such as social media, smart phones and tablets,
- Cultural flattening caused in part by inexpensive world travel, globalization and cross border media access,
- Changing attitudes towards employment,
- Rapidly changing social and economic conditions, coupled with evolving outlooks on wealth and security in World’s fastest growing economies – China, India, Brazil and others,
- Upward pressure on the price of oil, despite recent fluctuations – and growing concern about CO2 levels (400 ppm and growing) and their implications, and
- The recent financial disruptions that have rippled across the highly connected world of business.
Rapid change has happened before; it was once triggered by the industrial revolution and again by social changes spurred by two world wars and the rise of cheap oil. Continue reading