Gaming Your Price

We frequently see opportunities in bids to “game” or optimize your bid price”. These are cases where the customer’s bid evaluation price and the actual contract value differ. When this happens, we have a strategic pricing approach that can minimize your bid price without sacrificing net revenues and margins.

“In many cases, it is possible to simultaneously reduce your bid price, increase your win probability, and increase your project revenues and margins. That’s pricing magic.”

None of this is illegal or unethical and it need not carry substantial commercial risks. In fact, most opportunities for bid price optimization are very low risk or totally risk free and are very easy to apply once you understand the process.

Complex multi-faceted large programs that are competed on a “best value” basis are the best candidates and present numerous opportunities to subtly manipulate individual pricing elements within a larger balanced pricing game.

With a thorough understanding of this process, Synappsys will work with you to develop a unique model tailored to your bid.  We also support the fairly complex internal communication and coaching process needed to ensure that your entire team and price approval loop fully understands the approach, leading to buy in and informed decision making.  This is absolutely critical.

Combined with our Price-to-Win Monte Carlo model and background in competitive intelligence and bid strategy, this process enhances your win probability.

Contact us for more information.