In February of 2002, Donald Rumsfeld, then Secretary of Defense for the United States, made his now famous “There are known knowns” statement.   Love him or leave him, Rumsfeld’s remarks were widely quoted and have since found their way into numerous writings. It transpires that although we believe that his statement is logically incomplete and it has been criticised as an abuse of the English language ^[1], it is worth dissecting as it relates to the development of business strategies. Continue reading →