Yes you are surrounded … but with planning, action and agility, you can be ahead of the competition.

You pay your product and BD teams for their passion and commitment to their product lines, but it cuts both ways. It is very hard to develop strategies and to objectively assess markets, barriers to entry and competitive positioning, when you are close to the action.

Synappsys offers an informed third party perspective. We can facilitate, or take a product business case on and present an independent cold blooded assessment.

We have been able to provide in-depth competitive analysis to some of our clients. We know how to tease out pricing, rates, motivations, overheads, etc based on publicly available and often limited data. These are key inputs to price to win activities and provide critical background for Executive level pricing decisions.

Synappsys will assist with comprehensive, tailored and objective market and opportunity analysis, providing your management team with a clear sense of your challenges and competitive positioning.