Pursuit Strategies and Capture Plans inform partnering decisions, R&D and capital investments, strategic hiring, and messaging and comms plans.

A good capture strategy allows you to truly become an influencer, able to encourage the evolving requirements and programmatics in a direction that is favourable to your solution.

A well-conceived capture plan will also save you money in the long run and improve your win ratio and win probability (PWin).

We have created many complex capture plans.  Much of this process employs tools that are commonly used for corporate strategic planning, although the emphasis here is on understanding the competitive landscape and the customer’s specific (often unwritten) needs.  Additionally, it is critical to conduct absolutely honest self assessments and gap and risk analyses.  Finally, there are many approaches to costing and pricing – we can lead you down the right path.

Our blog post “The Thrill of the Chase” has more insights into our approach to capture planning.