Way back in 1969, Elisabeth Kübler-Ross wrote the book “On Death and Dying” in which she described a model commonly referred to as the “five stages of grief”. Applied to terminally ill patients, the stages were: denial, anger, depression, bargaining and acceptance.
The model stuck and has been used in many settings. It transpires that a variation on the theme has relevance in the field of business marketing and competitive forces.
Surprised and intrigued? We were. Continue reading
In February of 2002, Donald Rumsfeld, then Secretary of Defense for the United States, made his now famous “There are known knowns” statement. Love him or leave him, Rumsfeld’s remarks were widely quoted and have since found their way into numerous writings. It transpires that although we believe that his statement is logically incomplete and it has been criticised as an abuse of the English language [1], it is worth dissecting as it relates to the development of business strategies. Continue reading